“The more things change, the more they stay the same.”
– Les Guêpes, July 1848
Welcome to Holiday Wine Cellar (HWC), where every day is a holiday. HWC is Escondido, California’s very own Emerald City – revered by many as [the] “…Disneyland for libation lovers.” Emerald green is the color that represents the 55th Anniversary – how apropos for St. Partick’s day.
Celebrate HWC’s 55 Years Of Cheers from March 13th-17th, with a variety of tasting events & sale offerings.
Friday, March 13th kicks-off HWC’s 55th Anniversary libation celebrations & St. Patrick’s Day: enjoy #FREEsips with Bushmills Irish Whiskey from 3PM-6PM (not all Friday the 13th’s are all that bad eh?).
Tuesday, March 17th, Coole Swan (a tasty cream liqueur made with single malt Irish whiskey, Belgian white chocolate, and fresh cream), will be pouring #FREEsips for all to enjoy In addition to #FREEsips true St. Patrick’s day fashion, HWC will also be hosting a beer tasting featuring an Imperial Irish Stout paired with corned beef sandwiches for ONLY $5.55.
HWC is a quintessential landmark in Escondido, California.
‘Service, Selection, & Tradition’ was the mission of HWC when opening its doors on St. Patrick’s day, March 17th, 1965, by Frederick Einer, JR, and his brothers, Richard, Otto and Ed. While there have been many changes over these 55 years, HWC’s mission has continued to stay the same.
If you were to have walked into HWC on opening day, you would see a lot more than just wine, liquor, and beer on the shelves. The smell of rotisserie chicken would fill the air to greet hungry customers. You would find canned goods, delicatessen, dried fruits, and engraved wooden price tags. Since then, there have been a few minor adjustments to the store, such as the installation of a 24-bottle self-serve wine bar
. Take a walk down the spiral staircase to visit the [only] authentic underground wine cellar [in all of San Diego County]. Tuesdays & Thursdays HWC will match you dollar for dollar at the self-serve wine bar. And while the smell rotisserie no longer fills the air, you are now greeted with a tasting bar where #FREEsips of an array of spirits are enjoyed while you shop. Lastly, in response to the booming craft beer culture, HWC created a 
dedicated beer cave.
In addition to the physical changes within the storefront, HWC now offers a Wine Club and space(s) to host private events in their underground wine bar & Beverage Bunker. Check out the HWC Events Calendar – RSVP for the #FREEsips and more!
HWC’s mission of Service, Selection, & Tradition was extend and sustained through the assistance of the worldwide web by HWC’s online storefront.
If you haven’t already, sign up for the HWC newsletter and receive 10% off your first online order!
The commitment to high-quality customer service has remained untouched by the hands of time, thanks to the help of highly knowledgeable and passionate employees.
Since HWC truly believes that every day is a holiday they want to ensure that everyone has the proper libations to celebrate any occasion! Whether you’re a local to North County San Diego County, just visiting, or browsing online to quench your thirst [with craft beer, fine wine, rare spirits, or specialty drinks] – HWC is a must-see for all your libation needs!
