Service, Selection, & Tradition, Since 1965.
Holiday Wine Cellar is a specialty wine, whiskey, and liquor store located in Escondido, California, serving customers throughout San Diego County and beyond. Since opening in 1965, Holiday Wine Cellar has become known for offering one of the best selections of fine wine, rare whiskey, craft beer, and premium spirits in Southern California.
But Holiday Wine Cellar is far from an ordinary liquor store.
The store features San Diego County’s only underground wine cellar, creating a unique destination for wine lovers and collectors. Inside the cellar, guests can enjoy a self-serve 16-tap wine bar, allowing visitors to taste and explore a variety of wines before selecting their favorites.
Beyond the cellar, the store offers an incredible selection throughout its aisles. A massive walk-in craft beer cooler with a variety of local and international craft beers, while shelves and displays feature rare bourbons, Scotch whiskies, Japanese whisky, tequila, and premium spirits from around the world.
Holiday Wine Cellar is also a well-known landmark in Escondido. Customers are welcomed through the store’s large brown archway entrance, while the iconic 85-foot “LIQUOR” sign stands watch over the property and has become a recognizable symbol for locals throughout North County San Diego.
With thousands of wines, spirits, and specialty beverages available, customers could easily spend hours exploring the store in person. For those who prefer to shop from home, Holiday Wine Cellar also offers a fully stocked online store, where customers can browse thousands of products and have them delivered directly to their door.
Holiday Wine Cellar provides local delivery throughout Escondido, San Marcos, Carlsbad, Oceanside, Vista, and North County San Diego, making it easy for customers to enjoy their favorite wines, whiskies, and craft beers without leaving home.
Customers outside the area can also take advantage of nationwide shipping, allowing wine and spirits enthusiasts across the United States to discover rare bottles and specialty selections from Holiday Wine Cellar.
Join the Holiday Wine Cellar Wine Club
For customers who want access to exclusive selections, Holiday Wine Cellar also offers a Wine Club membership. Members receive curated wine selections, early access to limited releases, and invitations to special tasting events.
The wine club is perfect for collectors and enthusiasts who want to discover new wines while enjoying member-only benefits. Explore membership options here >>
For more than 50 years, Holiday Wine Cellar has remained committed to offering an exceptional selection of wine, whiskey, craft beer, and premium spirits, along with knowledgeable service and a one-of-a-kind shopping experience.
Visit us in store or explore our online shop to see why Holiday Wine Cellar has been a trusted destination for collectors and enthusiasts since 1965.
Holiday Wine Cellar
302 W Mission Ave
Escondido, CA 92025




